Custom Rebuild

Project Roadmap

12-month engagement targeting Q4 2027. Headless CMS architecture, built for scale, performance, and content team independence.

12 Months Q4 2027 Launch 4-Person Core Team
12
Months engagement
$30k
Per month
8,000+
Assets migrated
Q4 '27
Target launch
Numis Knowledge Graph — available as an optional add-on built alongside Phase 3. Natively integrated with the headless CMS layer. $20k flat, 75-150 hrs.
Project Phases
01
Months 1-2
Discovery and SEO Baseline

Complete URL inventory of all 8,000+ existing assets. Full content audit with the APMEX team, SEO baseline report capturing current rankings and organic traffic benchmarks, content taxonomy mapping for the new architecture, and technical architecture sign-off.

Deliverables
URL inventory spreadsheet SEO baseline report Content model draft Architecture decision document
02
Months 2-4
Design and Prototype

Full design system matching APMEX brand standards, all page template designs (homepage, category browser, article reader, search results, tools pages), and a clickable high-fidelity prototype for stakeholder sign-off. No production code is written until design is approved.

Deliverables
Design system documentation All page templates Approved clickable prototype
03
Months 3-8
Platform Build

Headless CMS configuration and content modeling, Next.js frontend across all templates, Algolia search integration with faceted filtering, performance optimization targeting sub-second load times, and staging environment handoff. The APMEX content team gets CMS access from Month 4 onward.

Deliverables
Staging environment All templates live CMS configured Search integrated
04
Months 6-11
Content Migration and QA

Automated migration pipeline exports all 8,000+ assets from the current WordPress install (articles, videos, metadata, images) and imports them into the new platform with full structure preserved. A complete redirect map is built and tested for every existing URL. Swift manually QA-reviews a 5% sample (400+ articles) for formatting, metadata accuracy, and internal link integrity.

Deliverables
All content migrated Complete redirect map QA sign-off report
05
Month 12
Launch and Stabilization

Staged production cutover, Core Web Vitals and PageSpeed validation, Google Search Console resubmission, content team training session, full technical documentation and editorial runbook delivery, and a 30-day post-launch monitoring window.

Deliverables
Production launch Training session recording Documentation package 30-day monitoring report
Platform Feature Matrix
Feature What We're Building Why It Matters
Content Infrastructure Headless CMS with structured content modeling and schema-defined content types Every asset is API-accessible, CMS-agnostic, and portable — no platform lock-in ever
Frontend Framework Next.js with static generation and on-demand revalidation for instant publishes Sub-second page loads; content changes go live in seconds without a full rebuild
Search Algolia with faceted filtering, autocomplete, and tunable relevance ranking Search that performs like a product feature, not a plugin — fast, accurate, configurable
Performance Architecture CDN-first delivery, image optimization pipeline, zero page-builder overhead Eliminates Elementor and Crocoblock weight entirely; targets 90+ PageSpeed score
Content Operations Visual CMS editor accessible to non-technical content teams from Month 4 APMEX team edits, publishes, and reorganizes content without developer involvement
Migration Pipeline Automated export/import preserving all metadata, categories, and SEO signals 8,000+ assets arrive structured from day one; full redirect map protects organic rankings
Knowledge Graph Numis add-on: property graph over all 8,000+ assets with semantic relationships (optional Phase 3) Unlocks content gap detection, on-site recommendations, and agentic content workflows

Numis Knowledge Graph is an optional add-on scoped at $20k flat, 75-150 hrs. Natively integrated during Phase 3.

Team Composition
Project Leadx1

Owns scope, timelines, and stakeholder communication end-to-end. Single point of contact from kickoff through handoff. Responsible for milestone sign-offs and quality gates.

App Developersx2

Full-stack developers experienced in headless CMS architecture, Next.js, and search integrations. Owns the platform build and migration tooling.

Designerx1

Front-loaded through Phases 1-2. Owns the design system, all page templates, and brand alignment reviews through launch.

Migration Specialistx1

Builds and runs the automated export/import pipeline, validates content integrity, and leads the QA sampling pass.

Engaged during Phases 4-5 only