12-month engagement targeting Q4 2027. Block editor native theme replacing Elementor and Crocoblock, with improved search and performance optimization.
Complete URL inventory of all 8,000+ existing assets. Full content audit with the APMEX team, SEO baseline report capturing current rankings and organic traffic benchmarks, content taxonomy mapping, and technical architecture sign-off.
Full design system matching APMEX brand standards, designed within WordPress block editor constraints. All page template designs (homepage, category browser, article reader, search results, tools pages), and a clickable prototype for stakeholder sign-off before any development begins.
Custom WordPress block theme replacing Elementor and Crocoblock dependencies. Native block editor templates for all content types. SearchWP integration with faceted category filtering and autocomplete. Performance optimization: remove dual carousel libraries (Swiper and Slick) and consolidate font loading. Target: 60+ PageSpeed score.
Content stays in WordPress but moves from Elementor-built page structure into clean block editor markup. All existing custom fields, metadata, and category assignments are preserved. URL structure remains unchanged, so no redirects are needed. Swift manually QA-reviews a 5% sample for formatting integrity and block rendering.
Staged production cutover, Core Web Vitals and PageSpeed validation, Google Search Console resubmission, content team training session, full technical documentation and editorial runbook delivery, and a 30-day post-launch monitoring window.
| Feature | WordPress Rebuild Approach | vs Custom Rebuild |
|---|---|---|
| Content Infrastructure | WordPress with Gutenberg block editor; custom post types and ACF field definitions | Custom Rebuild uses a headless CMS: API-first, platform-agnostic, no WordPress core dependency |
| Frontend Framework | Native block theme; PHP templates and block JSON definitions served by WordPress | Custom Rebuild uses Next.js: React-based, static generation, deployed independently of the CMS |
| Search | SearchWP with faceted filters and autocomplete built into the WordPress admin | Custom Rebuild uses Algolia: faster index, more relevance tuning, SaaS reliability outside WordPress |
| Performance | Removes Elementor and Crocoblock; targets 60+ PageSpeed score after rebuild | Custom Rebuild targets 90+; headless eliminates all plugin and PHP rendering overhead entirely |
| Content Operations | Same WordPress admin the APMEX team already knows; zero retraining required | Custom Rebuild requires onboarding to a new CMS; faster workflow for the team after 30 days |
| Migration | Content stays in WordPress; Elementor markup converts to block markup; URLs unchanged, no redirects needed | Custom Rebuild requires a full export/import pipeline and a redirect map for all 8,000+ URLs |
| Knowledge Graph | Numis available as a standalone engagement after launch; requires a custom WordPress plugin bridge | Custom Rebuild has Numis natively integrated as a Phase 3 add-on with no bridge layer needed |
Numis Knowledge Graph is scoped separately at $20k flat, 75-150 hrs. Available after platform launch on the WordPress path.
Owns scope, timelines, and stakeholder communication end-to-end. Single point of contact from kickoff through handoff. Responsible for milestone sign-offs and quality gates.
Specialists in WordPress block editor theming, plugin architecture, and performance optimization. Deep experience replacing Elementor and page-builder dependencies.
Designs within WordPress block editor constraints while maintaining visual quality. Delivers all page templates, search UI, and the component library for the content team.
Builds and runs the block editor conversion pipeline, validates content integrity across the 8,000+ asset library, and leads the QA sampling pass.
Engaged during Phase 4 only